FAQ

This page has a list of frequently asked questions I have received about the marijuana/cannabis industry. More questions are always welcome. Last updated: May 17, 2018.

Q: Can I enroll in your Business of Marijuana class?

A: It depends! The spring 2018 offering of my course will conclude at the end of May 2018. I plan to offer the class again in both Winter quarter 2018 and Spring quarter 2018 for DU undergraduate and graduate students. For those who are not DU students I am planning to offer a condensed 2-3 day version of the course open to the public during August or September 2018. I may also be offering a short-course in Canada at some point in 2018. Please email me at paul.seaborn (at) du.edu if you would like more information about any of these course offerings.

Q: When will you be issuing another update to your Colorado Marijuana Market Report?

A: I expect to issue another version in May or June 2018.

Q: How can I get a job in the marijuana/cannabis industry?

A: I will be adding an employment overview section to this website soon! In the meantime you can find lots of job listings on individual company websites and general recruiting sites like Indeed.com or cannabis-specific sites like Vangst.com.

Q: When will recreational cannabis be legalized in Canada?

A: Originally the date was set by the Federal Liberal government for July 1, 2018. However due to delays in having the Cannabis Act approved by the Senate the date is now undetermined and will likely be later in 2018.

Q: Who else at DU/Daniels is involved in research and teaching regarding the marijuana/cannabis industry?

A: There are quite a few other professors with expertise in this area. Theresa Conley in the Daniels Marketing Department has significant expertise on the marketing of cannabis projects and the ethical and legal considerations involved. Michael Myers, also from the Daniels Marketing Department, has worked with industry companies on both student projects and in a consulting role. Jack Strauss, the Miller Chair of Applied Economics at Daniels, has conducted multiple market studies estimating the economic impact of Colorado dispensaries and municipal regulations. Ron Throupe of the Burns School of Real Estate and Conatruction management has studied the impacts of the industry on commercial real estate. Sam Kamin at the Sturm College of Law holds a chaired position in marijuana law and policy and has been extensively involved in the regulatory process in Colorado. Andrew Matranga is a DU professor who has offered a journalism course on the industry and follows industry media developments closely. Donald Burnes, Founder of the Burnes Center on Homelessness and Poverty has studied the issue of how the cannabis industry is affecting homelessness in Colorado.

Q: Why does the title of your course and your website refer to the term “marijuana” rather than “cannabis”?

A: This is a great question as these two terms both have significant historical meaning dating back to the early 20th century when marijuana/cannabis was first made illegal in Colorado and elsewhere. The practical reason for my choice to use the term “marijuana” was that the state legislation that legalized the industry in Colorado used that term and the ongoing regulatory bodies that oversee the industry (e.g. the Colorado state Marijuana Enforcement Division) also use that term. Some jurisdictions including Canada that have taken later action to legalize some aspect of the product have made use of the term “cannabis” and I have come to understand why many prefer that term over “marijuana”.

Q: Why are some cannabis companies able to be publicly traded and others are not?

A: Access to public stock markets is based on two primary factors: geographic location and the nature of the business. The major U.S. stock exchanges (NYSE, NASDAQ) are not open to licensed U.S. cannabis companies because they remain in violation of federal law. However they are open to licensed cannabis companies from Canada if they are fully legal in the markets in which they operate. As a result, the only cannabis company trading on NASDAQ is a Canadian company, CHRONOS. There are also over 100 Canadian cannabis-related companies trading on major or more obscure Canadian stock exchanges because medical marijuana is nationally legal there (with recreational to follow in 2018. Two of the most prominent and valuable are Canopy Growth (TSE WEED) and Aurora Cannabis (TSX). U.S. ancillary companies such as Kush Bottles that support the licensed industry but do not “touch the plant’ have been able to trade on U.S. over-the-counter markets. New Cannabis Ventures provides a regular updates on publicly traded cannabis stocks.

Q: Where can I learn about industry-specific terminology?

A: Canadian company Tokyo Smoke has “Word of the Week” and Cannabis 101 features.

Q: How big is the Colorado cannabis industry and what economic impact has it had?

A: The industry generated $1.5B in sales (medical and adult-use) in 2017 and provided the State of Colorado with almost $250B of tax revenues. The industry is estimated to employ about 18,000 employees in our state. However these amounts still represent less than 1% of our state’s overall sales, budget or employment. In 2018 the Federal Reserve Bank of Kansas City produced a broad report assessing economic impact in Colorado (Cannabis summary,  In 2016, the Marijuana Policy Group produced a detailed report on the economic impact of the industry in Colorado.

Q: How closely has Colorado followed the “Regulate Marijuana Like Alcohol” approach that was the slogan of Sensible Colorado’s Amendment 64 campaign?

A: Not that closely, in my opinion, but I do not see that as a bad thing. The slogan was politically effective because it associated marijuana with a product that had wide societal acceptance and created an image of an industry regulatory approach with which Colorado voters were already very familiar. However enactment of Amendment 64 has differed from alcohol in a number of ways. First, unlike alcohol, marijuana has both recreational/adult-use and medicinal applications (including medicinal applications for some youth) that Colorado’s alcohol regulations were not designed to accommodate so a different approach for these applications was needed. Second, because marijuana remains federally illegal and illegal in most of our neighboring states additional tracking and oversight of production, manufacturing and sale was deemed warranted to attempt to eliminate out-of-state diversion that is not a concern with alcohol.  Third, whereas most Coloradans are familiar with the range of alcohol products available and their intended consumption methods and quantities, consumer education on the product options, consumption methods, potency and effect of marijuana products was completely lacking due to the newness of legalization and the rapid development of new product forms. This required multiple iterations of regulation on packaging, labeling, dosing, etc. Fourth, while public alcohol consumption is an accepted part of life in Colorado and most of the world to varying degrees, the implementation of Amendment 64 did not make any accommodation for public/social consumption. My general prediction is that the increasingly widespread legalization and normalization of marijuana will eventually lead to the reevaluation of alcohol regulations that in some situations may cause governments to regulate some aspects of the alcohol more strictly that is done today.

Q: How has tourism played a role in the legalized cannabis industry?

A: Tourism has played a big role in the early success of the industry in Colorado and other states that have legalized adult-use of cannabis but I see that role diminishing over time as more and more jurisdictions legalize. Tourism is evolving through three phases. In Phase 1, just having a legal means of purchase was sufficient to attract significant tourists. For retail businesses, two key advantages for attracting tourists were a) having a location near popular tourist venues (downtown Denver, Aspen, Vail) or near state borders (as described in this Cannabis article) or b) attracting significant news media coverage.  In Phase 2, private experiences such as bus tours, events, “4/20 friendly” AirBnB hosts and cannabis yoga and painting classes have attracted tourists (and locals) to certain locations but have not provided the typical consumption options available to those consuming alcohol or tobacco. Usually these experiences require preregistration and keep their location confidential to be considered private rather than public. In Phase 3, which the City of Denver, Las Vegas and other jurisdictions are just starting to move into, legal public/social consumption options will develop that attract tourists (and locals) to specific locations because of the ease of social consumption being more similar to alcohol in particular. However no location has quite figured out this phase yet. Denver currently has only one social consumption venue, The Coffee Joint.

Q: Which jurisdiction has the most progressive social consumption rules for cannabis?

A: At this point I do not see any particular jurisdiction having implemented a workable set of social consumption rules. In Colorado there has been an effort to establish state-wide rules through the legislature but that process has gotten bogged down in the details of the regulations such as the number of individuals and quantity of cannabis that would be permitted and concerns about odor and visual sight lines. The City of Denver has moved farther than most with its I300 program which established rules for allowing social consumption businesses. However because of the significant restrictions in terms of setbacks from schools, parks and other facilities, building requirements and an inability to sell cannabis or alcohol products only one business, The Coffee Joint, has received a license and one other, Utopia Wellness, is currently moving through the process.

Q: Which jurisdiction has made the most progress on impaired driving protocols?

A: This is another area where I do not see any particular jurisdiction having developed an ideal approach. There are multiple challenges including the lack of an effective roadside impairment assessment tool (equivalent to the breathalyser for alcohol impairment), variation in personal physiological reaction to THC consumption and a lack of agreement on what measurements can be relied upon to indicate impairment. This Toronto Star April 2018 articles summarizes the challenges that remain. A number of parties are working on new technologies to address this challenge, as described in this April 2018 Rolling Stone article.

Q: What restrictions does the industry face in terms of marketing?

A: This Fast Company article describes some of the marketing challenges facing industry firms. In 2014, I also wrote an entire case on outdoor advertising restrictions in the City of Denver.

Q: What has Colorado learned about edibles manufacturing, labelling, and consumption?

A: Quite a bit! One of the biggest surprises of legalization in Colorado was the popularity of non-flower forms of cannabis – edibles, concentrates – that now make up more than 50% of our state’s sales. Regulations around edibles in particular have evolved considerably in recent years as described in this Westword article and CBS news story and now provide an excellent starting point for regulations in other states.

Q: Does Colorado still have a black market for marijuana?

A: Yes, but the nature of the black market has changed significantly since legalization. It appears that the vast majority of Colorado residents now choose to purchase from legal medical or adult-use retailers. However there is a concern over diversion of both legal and non-legal cannabis produced in Colorado to states that have not legalized due to the significantly higher product values in those states. High per capita sales at Colorado border towns have raised concerns about possible diversion (in addition to legal in-state consumption by visitors to Colorado). Such diversion issues will be minimized in Canada due to a national system of legalization and would also likely be virtually eliminated in Colorado if the U.S. were to legalize cannabis nationally.

Q: Is owning or investing in a cannabis business a guaranteed path to success?

A: Absolutely not! There are more ways for companies to fail in this industry than in other sectors due to the increased regulatory and compliance burden, unstable political/legal status, banking/taxation/financing restrictions, unclear long-term consumer tastes and many other factors. Prominent examples of businesses that have experienced challenges include SweetLeaf (regulatory/criminal issues), MassRoots, Frozen Budz (Alaska) but there are also thousands of other businesses that have struggled or ceased operation for less dramatic reasons such as cash flow challenges, ownership disputes or inability to attract customers.

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